social media marketing
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Photo by Pablo Heimplatz on Unsplash If you were on Facebook in 2010, it’s likely that you encountered the Breast Cancer Meme, where women were sharing their bra colors without explanation. The meme was intended to raise awareness about breast cancer. Thousands of users chose to participate, in part because so many people were doing it; it was… Read more
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I’m a writer, of course, which means I’m drawn to story in the way that a bird is drawn to open sky. With story, there is limitless potential, which makes the sky metaphor all the more apt. Photo by Daniel Lincoln on Unsplash Warby Parker’s Brand Story Warby Parker’s story is about imagining a different way to do… Read more
Kari Nguyen 